Source: Sensor Tower Top Google Play Store categories, Q2 2020 vs Q2 2019 Source: App Annie Top iOS App Store categories, Q2 2020 vs Q2 2019 Source: App Annie Growth in app downloads by country, 2016 – 2019 (App Annie) Source: App Annie App and game downloads by month, July 2019 – June 2020 (App Annie), billions *all figures bar H1 2020 include Chinese third-party downloads as well as iOS App Store/Google Play Store Source: Sensor Tower Global app downloads by year (App Annie), billions Source: Sensor Tower Global app downloads by year (Sensor Tower), billions Key App Download and Usage Statistics 1.1 Key App Download Statistics Global app downloads by quarter (Sensor Tower), billions These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.ģ.5 App usage: during and after coronavirusģ.9 Other app category usage statistics 1. In the below report, we have gathered specific data relating to app downloads and usage. These figures are growing every year, and along with it, the market for mobile apps. Make data driven decisions and optimize your app strategy. Get accurate performance estimates for 3+ millions apps in 150+ countries. Brazil and South Africa already log penetration levels of 60%, while India’s lower figure of 24% still represents hundreds of millions of users.Īpptopia - App Market Intelligence Platform In South Korea, a stunning 95% of adults own a smartphone.Įmerging economies are catching up. These devices are approaching ubiquity in advanced economies, among which median penetration levels stand at 76% of adults. If we looked at it in terms of devices, there are more connected mobile devices in the world ( 7.94 billion) than there are people. It is estimated that the global number of smartphone users will rise to 3.5 billion over the course of 2020. The market for these apps is about as big as they come. And that is not to mention the crucial role they’ve played in allowing us to keep in touch with distant friends, family, and colleagues. Augmented reality apps are changing the way we interact with the world, and mobile gaming now accounts for lion’s share of games industry revenue.Īpps have also played a part during the coronavirus pandemic that has shaped 2020, helping to facilitate social distancing and contact tracing for example. Through them, we can access pretty much the entire Western canon of music (and much beyond it too), meet romantic partners, and manage our diaries, documentation, and payments. These apps have come to play a huge role in the way we live our lives today. Android users have even more from which to choose, with 2.56 million available through the Google Play Store. Today, 1.85 million different apps are available for users to download. The iOS App Store launched in 2008 with 500 apps.
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